Typeface Review: "Caslon"

What It Looks Like:

Picture found here.

It's History: "Caslon is a set of serif typefaces with the irregularity common of Dutch Baroque types. It has short ascenders and descenders, bracketed serifs, and is moderately-high contrast. The italics have a rhythmic calligraphic stroke, and some of the lowercase italics have the suggestion of a swash.

"The first Caslon typeface was designed in 1722. It was similar to Dutch Fell types by Voskens, and also by the typefaces cut by Van Dyck, another Dutchman. The Caslon types were used throughout the British Empire, including British North America. The decayed appearance common in a lot of early American printing is often thought to be caused by the oxidation that resulted from long exposure to seawater during the transport of metal type from England to America. Caslon was used extensively, and perhaps most famously in the printing of the U.S. Declaration of Independence." (Source #1)

"The popularity of William Caslon's faces has led to a wide range of typefaces bearing his name. Adobe Caslon, redrawn by Carol Twombly in 1990 from Caslon's 1738 specimens, is a sensitive reconstruction that shows the influence of Dutch old-style faces but also some characteristics of the Transitional forms that were to follow." (Source #2)

Picture found here.

What Type of Font It Is: Garalde; "Garaldes include some of the most attractive and well-designed text faces in current use. They are highly legible but visually lively." (Source #3)

How You Can Design With It: "Caslon is sometimes considered a great universal typeface. There was even a common rule of thumb among printers and typesetters, 'When in doubt, use Caslon.' It’s a versatile typeface that can be used equally well in headings or in body copy. The wide variety of weights and styles available make it even more versatile.

"Caslon can be used for virtually any kind of typesetting, from body copy to headlines, and is quite legible at small sizes." (Source #1)

"Long favored for book work, Caslon remains a text face of unassertive grace, legible in its individual forms and readable in the rhythmic relationships between letters. [...] The face should normally be used at text sizes [as] the Caslon Foundry produced an accompanying titling face, which formed the basis for Matthew Carter's Big Caslon." (Source #2)

Picture found here.

Where You Can Get It: You can purchase the Adobe Caslon typefaces at MyFonts. Or you can download other versions of the typeface at FontYukle, FontSpace, and DaFont.

Descriptive Terms for It: Body copy, Garalde, headlines, legible, and versatile.

Sources:
- #1 - http://www.webdesignerdepot.com/2011/08/the-most-popular-fonts-used-by-designers/
- #2 - The Complete Typographer: A Manual for Designing with Type" by Will Hill, 2nd Edition, p. 79
- #3 - The Complete Typographer: A Manual for Designing with Type" by Will Hill, 2nd Edition, p. 72

Examples:

Picture found here.

Picture found here.

Picture found here.

Picture found here.

Picture found here.

Picture found here.

Picture found here.

Picture found here.

Typeface Review: "Avenir"

What It Looks Like:

Picture found here.

It's History: "Avenir is a geometric sans-serif typeface designed in 1988 by Adrian Frutiger. The name, Avenir, means “future” in French. It was designed to be a more humanistic version of traditional geometric typefaces like Futura. Upon release, it was available in three weights, using Frutiger’s two-digit weight and width naming convention: 45 (book) /46 (oblique), 55 (text) /56 (oblique), and 75 (bold) /76 (oblique). Three more weights were later added.

"Avenir is a relatively new typeface, but it’s become widely used. LG uses it for the buttons on most of their cell phones. BBC Two uses Avenir in its logo and identity. Dwell magazine started using it in 2007, and the upcoming J.J. Abrams film Super 8 also uses it for titles." (Source #1)

What Type of Font It Is: Geometric; "Geometric typefaces reflect the idea that type can be reduced to simple geometric units and cleansed of all historical associations. They are characteristic of the spirit of modernism that formed the dominant design ideology in Europe from the 1930s through the 1950s.

"Geometrics are, above all, the expression of an idea, and as such carry a set of associative values fitting them better for display and semi-display use." (Source #2)

Picture found here.

How You Can Design With It: "A balanced and restrained Geometric with a Humanist sensitivity in many of its letterforms, Avenir requires fairly loose letter spacing." (Source #2)

"Avenir’s greatest strengths are its simplicity and balance. It bridges the gap between geometric and humanist sans-serifs, making it a versatile, modern choice. Avenir is suitable for both headline and body copy. Improvements in hinting have made it better for on-screen viewing at smaller sizes." (Source #1)

Where You Can Get It: You can download a version for free using FontPalace, or you could buy a version of it from Fonts.com. There are also other versions that are like it and for free download:

- http://www.dafont.com/new-cicle.font?nb_ppp=50&text=Avenir

- http://www.dafont.com/surrounding.font?nb_ppp=50&text=Avenir

- http://www.dafont.com/florencesans.font?nb_ppp=50&text=Avenir

- http://www.dafont.com/lane.font?nb_ppp=50&text=Avenir

- http://www.dafont.com/siple.font?nb_ppp=50&text=Avenir

Picture found here.

Descriptive Terms for It: Body copy, display, Geometric, headings, legible, modern, sans serif, simple, sub-headings, and versatile.

Sources:
- #1 - http://www.webdesignerdepot.com/2011/08/the-most-popular-fonts-used-by-designers/
- #2 - The Complete Typographer: A Manual for Designing with Type" by Will Hill, 2nd Edition, p. 134 and 141.

Examples:

Picture found here.

It isn't exactly like "Avenir", but it is like it and it is called "GatsbyFLF".
Picture found here.

Picture found here.

Typeface Review: "Mrs Eaves"

What It Looks Like:

Picture found here.

It's History: Created in 1996 by Zuzana Licko and licensed by Emigre Graphics, "a digital type foundry, publisher and distributor of graphic design centered information based in Berkeley, California, that was founded in 1984 by husband-and-wife team Rudy VanderLans and Zuzana Licko. The type foundry also published Emigre magazine between 1984 and 2005. Note that unlike the word émigré, Emigre is officially spelled without accents." (Source #1)

"Mrs Eaves is named after Sarah Eaves, the woman who became John Baskerville's wife. As Baskerville was setting up his printing and type business, Mrs. Eaves moved in with him as a live-in housekeeper, eventually becoming his wife after the death of her first husband, Mr. Eaves. Mrs Eaves is a revival of the types of English printer and punchcutter John Baskerville, and is related to contemporary Baskerville typefaces.

"Licko's selection of the name Mrs Eaves reveals an interesting story. Like his types, John Baskerville was, himself, a controversial character. He hired Sarah Eaves as his housekeeper. Eventually her husband Richard abandoned her and their five children, and Mrs Eaves became Baskerville's mistress and eventual helpmate with typesetting and printing. She married Baskerville within a month of her estranged husband's death. Selection of the name Mrs Eaves honors one of the forgotten women in the history of typography." (Source #2)

Picture found here.

What Type of Font It Is: Transitional: "Transitionals are, as a general rule, well suited to the setting of large bodies of text, as well as revealing considerable elegance of individual form when used for display purposes.... The italic fonts of Transitional typefaces were designed as an integral part of the face rather than as independent faces, and as a consequence reveal far greater affinity of form with the roman letters, while varying quite widely in style. They are better suited to use for emphasis or differentiation within roman text than the italics of Garalde or Humanist faces." (Source #3)

How You Can Design With It: Both elegant and with 213 ligatures, it is perfect for those who want classic style for their book or magazine.

"The typeface family includes roman, italic, petite capitals, small capitals, bold, and roman and italic ligatures. Ligatures in all variants of Mrs Eaves include the standard fi, ffi, andfl ligatures, and resurrect the classic eighteenth century ct and st ligatures. A Just Ligatures variant, available in roman and italic, contain a vast array of new ligatures, many incorporating intertwined and swash characters.

"The Mrs Eaves Ligatures sets include 213 ligatures, ranging from the common to the fanciful. The OpenType format fonts contain all 213 ligatures.

"The WordPress logotype is set in Mrs Eaves. It is also used for the titles (but not author names) on the covers and spines of the current Penguin Classics from Penguin Books. Blacktree's Quicksilver wordmark uses Mrs Eaves. Roman and petite caps. Bowdoin College uses Mrs Eaves in the college wordmark and in many other official materials. Radiohead's 2003 album Hail to the Thief prominently used Mrs Eaves in its related artworks." (Source #2)

Where You Can Get It: You may purchase various versions of Mrs Eaves via Emigre's website, located here: http://www.emigre.com/EF.php?fid=109.

Picture found here.

Descriptive Terms For It: book copy, classical, elegant, large bodies of text, legible, ligatures, pretty, serif, Transitional, versatile, variety, and whole family.

Sources:
- #1 - http://en.wikipedia.org/wiki/Emigre
- #2 - http://en.wikipedia.org/wiki/Mrs_Eaves
- #3 - "The Complete Typographer: A Manual for Designing with Type" by Will Hill, 2nd Edition, p. 84

Examples:

Picture found here.

Picture found here.

Picture found here.

Picture found here.

Picture found here.

Picture found here.

Picture found here.

Picture found here.

Typeface Review: "Bank Gothic"

What It Looks Like:

Got picture here.

Its History: Created by Morris Fuller Benton in 1930, "'Bank Gothic' as a typeface made exclusively of small capitals, which adds to the technical impression it creates. Morris Fuller Benton took inspiration from a late-19th-century gravestone, whose inscription he recorded by taking a rubbing.

"In February 2007, Linotype released a wonderfully reinterpreted and expanded version of Bank Gothic, Morris Sans, designed by Dan Reynolds under type director Akira Kobayashi. For the first time, the geometric typeface was available in three weights and two widths, with a lowercase and a great number of extras. The new typeface takes its name from its original 'inventor'." (Source below.)

It is part of a family of fonts with a long range of varieties of weight such as Light, Light Condensed, Medium, Medium Condensed, Bold, and Bold Condensed.

Poster for the movie "I, Robot" featuring the typeface Bank Gothic.
Picture available here.

What Type of Font Is It: Grotesque Sans Serif - "developed in the 19th century, [they] evolved from display type, sign-writing, and architectural lettering. Grotesques combine legibility with visual interest and are well adapted to a range of functions, from informational signage to display typography, exploiting the dynamics of space, scale, and alignment." (Source below.)

How You Can Design With It: With its legibility useful as a way to communicate something in a short and bold burst of text, like a poster or book cover, but can also be used in smaller blocks of text.

Where You Can Get It: Available for a free download here: http://fontzone.net/font-details/BankGothic+Md+BT+Medium/ and http://www.fonts101.com/fonts/view/Uncategorized/53668/BankGothic. There are Bank Gothic Alternatives available for purchase here: http://www.fontshop.com/fontlist/alternatives/bank_gothic/.

Descriptive Terms For It: all-caps, classical, large blocks of text, modern, readable, sans serif, scifi, strong, technical, versatile, variety, and whole family.

Sources: http://luc.devroye.org/fonts-46711.html, http://www.100besttypefaces.com/74_Bank+Gothic.html, "The Complete Typographer: A Manual for Designing with Type" by Will Hill, 2nd Edition, p. 118, and http://www.typeoff.de/2008/04/10/this-typeface-will-break-your-heart/.

Examples:

Poster for the movie "Gridiron Gang" featuring the typeface Bank Gothic.
Picture available here.

Poster for the movie "Event Horizon" featuring the typeface Bank Gothic.
Picture available here.

Poster for the movie "Ironman" featuring the typeface Bank Gothic.
Picture available here.