Showing posts with label body copy. Show all posts
Showing posts with label body copy. Show all posts

Saturday, March 9, 2013

Typeface Review: "Caslon"

What It Looks Like:
Picture found here.
It's History: "Caslon is a set of serif typefaces with the irregularity common of Dutch Baroque types. It has short ascenders and descenders, bracketed serifs, and is moderately-high contrast. The italics have a rhythmic calligraphic stroke, and some of the lowercase italics have the suggestion of a swash.

"The first Caslon typeface was designed in 1722. It was similar to Dutch Fell types by Voskens, and also by the typefaces cut by Van Dyck, another Dutchman. The Caslon types were used throughout the British Empire, including British North America. The decayed appearance common in a lot of early American printing is often thought to be caused by the oxidation that resulted from long exposure to seawater during the transport of metal type from England to America. Caslon was used extensively, and perhaps most famously in the printing of the U.S. Declaration of Independence." (Source #1)

"The popularity of William Caslon's faces has led to a wide range of typefaces bearing his name. Adobe Caslon, redrawn by Carol Twombly in 1990 from Caslon's 1738 specimens, is a sensitive reconstruction that shows the influence of Dutch old-style faces but also some characteristics of the Transitional forms that were to follow." (Source #2)
Picture found here.
What Type of Font It Is: Garalde; "Garaldes include some of the most attractive and well-designed text faces in current use. They are highly legible but visually lively." (Source #3)

How You Can Design With It: "Caslon is sometimes considered a great universal typeface. There was even a common rule of thumb among printers and typesetters, 'When in doubt, use Caslon.' It’s a versatile typeface that can be used equally well in headings or in body copy. The wide variety of weights and styles available make it even more versatile.

"Caslon can be used for virtually any kind of typesetting, from body copy to headlines, and is quite legible at small sizes." (Source #1)

"Long favored for book work, Caslon remains a text face of unassertive grace, legible in its individual forms and readable in the rhythmic relationships between letters. [...] The face should normally be used at text sizes [as] the Caslon Foundry produced an accompanying titling face, which formed the basis for Matthew Carter's Big Caslon." (Source #2)

Picture found here.

Where You Can Get It: You can purchase the Adobe Caslon typefaces at MyFonts. Or you can download other versions of the typeface at FontYukle, FontSpace, and DaFont.

Descriptive Terms for It: Body copy, Garalde, headlines, legible, and versatile.

Sources:
- #1 - http://www.webdesignerdepot.com/2011/08/the-most-popular-fonts-used-by-designers/
- #2 - The Complete Typographer: A Manual for Designing with Type" by Will Hill, 2nd Edition, p. 79
- #3 - The Complete Typographer: A Manual for Designing with Type" by Will Hill, 2nd Edition, p. 72

Examples:
Picture found here.
Picture found here.
Picture found here.
Picture found here.
Picture found here.
Picture found here.
Picture found here.
Picture found here.

Tuesday, February 19, 2013

Typeface Review: "Avenir"

What It Looks Like:
Picture found here.
It's History: "Avenir is a geometric sans-serif typeface designed in 1988 by Adrian Frutiger. The name, Avenir, means “future” in French. It was designed to be a more humanistic version of traditional geometric typefaces like Futura. Upon release, it was available in three weights, using Frutiger’s two-digit weight and width naming convention: 45 (book) /46 (oblique), 55 (text) /56 (oblique), and 75 (bold) /76 (oblique). Three more weights were later added.

"Avenir is a relatively new typeface, but it’s become widely used. LG uses it for the buttons on most of their cell phones. BBC Two uses Avenir in its logo and identity. Dwell magazine started using it in 2007, and the upcoming J.J. Abrams film Super 8 also uses it for titles." (Source #1)

What Type of Font It Is: Geometric; "Geometric typefaces reflect the idea that type can be reduced to simple geometric units and cleansed of all historical associations. They are characteristic of the spirit of modernism that formed the dominant design ideology in Europe from the 1930s through the 1950s.

"Geometrics are, above all, the expression of an idea, and as such carry a set of associative values fitting them better for display and semi-display use." (Source #2)
Picture found here.
How You Can Design With It: "A balanced and restrained Geometric with a Humanist sensitivity in many of its letterforms, Avenir requires fairly loose letter spacing." (Source #2)

"Avenir’s greatest strengths are its simplicity and balance. It bridges the gap between geometric and humanist sans-serifs, making it a versatile, modern choice. Avenir is suitable for both headline and body copy. Improvements in hinting have made it better for on-screen viewing at smaller sizes." (Source #1)

Where You Can Get It: You can download a version for free using FontPalace, or you could buy a version of it from Fonts.com. There are also other versions that are like it and for free download:
Picture found here.
Descriptive Terms for It: Body copy, display, Geometric, headings, legible, modern, sans serif, simple, sub-headings, and versatile.

Sources:
- #1 - http://www.webdesignerdepot.com/2011/08/the-most-popular-fonts-used-by-designers/
- #2 - The Complete Typographer: A Manual for Designing with Type" by Will Hill, 2nd Edition, p. 134 and 141.
Examples:
Picture found here.


It isn't exactly like "Avenir", but it is like it and it is called "GatsbyFLF".
Picture found here.
Picture found here.