Monday, October 15, 2012

Typeface Review: "Eras ITC"

What It Looks Like:



Its History: Created by Albert Boton and Albert Hollenstein in 1976. Described as "a modernistic late 20th-century face, animated by asymmetrical curves and open counters." (Source below.) Comes with a variety of typefaces including Light, Medium, Contour, Black, Heavy Black, and Semi-Bold.

What Type of Font Is It: Humanist Sans Serif, "the term Humanist refers to faces based upon a classical or early Humanist model, in which the underlying proportions are derived from the Roman capital letter." (Source below.)

How You Can Design With It: Meant for the ease of reading large blocks of text, but it can also be used, in a large text size, as a way of grabbing someone's attention.

Where You Can Get It: You can get it for free here: http://fontzone.net/font-details/Eras+Normal/ or any innumerable places online.

Descriptive Terms For It: classical, ease of reading, large blocks of text, modern, sans serif, asymmetrical curves, open counters, whole family, variety.

Sources: http://fontzone.net/font-details/Eras+Normal/ and "The Complete Typographer: A Manual for Designing with Type" by Will Hill, 2nd Edition, p. 110 and 116.


Examples:
"Eras Bold ITC" typeface in use.
Picture found here.
"Eras Bold ITC" being used at the very top of the card.
Picture found here.


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